If you have an in-house web team and/or the technical know-how to make the actual search engine optimisation changes yourself then the search engine optimisation audit may be for you. Our audit will give you thorough details on how and where your site can be improved with a full page-by-page report of your site. The report will be give you a breakdown of what is good and what is not and what needs to be done to improve it, allowing you to build on your online presence.

The first step in the search engine optimisation audit is that we provide you with our audit questionnaire. This will ask you about your industry, your products, your target market, your preffered phrases, your competition and keywords you wish to rank well on.

Once we recieve the completed questionnaire we will be able to build a profile of your online presence and draw up a complete report for you. The report will be highly specific and detailed, allowing you to make the necessary changes to your site.

The search engine optimisation audit includes and concentrates on:

• Bench Marking & Market evaluation
  • Where your site currently ranks on your keywords
  • Where your direct competitors rank
  • How close or far your site is to your goal
  
  
• Server Audit
  • Where your server is located
  • What server side issues are affecting your placement
  • Robots and crawler optimisation
  
  
• Coding Audit
  • Identifying weaknesses in the coding
  • Identifying coding factors that can be moved off-page
  • Development of an effective site map
  
  
• Copy and image Analysis
  • Identifying related but alternative keywords to the ones you supply
  • Optimisation of meta tag data
  • Optimisation of keywords in your copy in frequency, density and presentation
  • Provision of copy that is both search engine optimised but easy to read by people
  • Using alternative formatting techniques
  • Effective use of images and flash animations
  
  
• Links Evaluation
  • Link profile of your site
  • A detailed description of the importance of links
  • Best practice techniques for obtaining links and which methods will harm your site
  • Explanation of how to best construct links
  • Internal link structure
  • identifying good link partners and best practice for obtaining link partners
  • A list of potential link partners sourced by us
  
  
• Campaign Strategy
  • What to do in what order and how to approach your strategy
  
  
• Futureproofing
  • What to do as your site grows and expands
  
  
• Black Hat Identification
  • Identification of any current SEO techniques on your site that are considered illegal or unethiical by Search Engines
  • Explanation of possible effects and repercussions of using these techniques
  
  
• Helpdesk and phone assistance